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1. The logo
This is the title of our project and derives from the basic idea “people help people”. The logo combines Η which is the first letter of the word “Help” with 11 which is the percentage that returns to the associated Non-Governmental Organization as financial aid to a specific program for help.
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2. The sign
It is located to certain spot on p11p products and it is the abbreviation of ‘people11people’.
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3. The bridge
It is located to certain spot on p11p products and represents the notion of bridging people’s inequalities.
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4. Man’s Hand – Τhe message
Man’s T-shirt carries the message "Can U give people a Hand?". The H is overprinted by 11 that represents the portion for donation. Above the word "Hand" is a print that presents a man and a woman hand-in-hand, implying that together and helping each other we can change the world.
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5. Woman’s Heart – Τhe message
Woman’s T-shirt carries the message "Can U give people a Heart?". The print presents a divided earth in the shape of a heart which is united by the letter H and the number 11. In both hemispheres the word p is shown which derives from the word “people”. Τhe main concept is that people, helping each other, can “bridge” the inequalities and make earth “the home” of all human beings.
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6. Kid’s Hug - Τhe message
Kid’s T-shirt carries the message "Can U give people a Hug?". Front print presents a baby tiger who wants your hug.
The message of this print is that if we are driven by pure emotions (like love that is appeared at kids in pure form) we can achieve even the most difficult goal.
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7. The sun
It is appeared at p11p labels, web site, package box etc. It represents the hope that a better day will dawn for humanity.
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